A logo is an excellent branding tool for any website, social media site, as well as business signage, letterhead and cards. Using a logo across all the media gives clients a clear way of identifying your business or service. However, a poorly designed logo has the potential to drive those clients away.
Logos should suit the business or service you are providing. Colors, fonts and imagery should be carefully thought out.
Size matters! A logo used for various media platforms [website, letterhead, business cards, signage] must be scalable. It should be readable at its smallest size and its largest size. It is important that your logo be responsive so that it looks just as good on a desktop computer as it does on a smartphone.
Colors should be compatible. Using a color wheel is a great way to achieve this. There are numerous online color scheme websites. I like to use the Color Scheme Designer for determining good color combinations. Another excellent site is Colour Lovers. Logos should look just as good in gray scale as they do in color.
Fonts should be selected carefully. A poorly chosen font can make your logo look amateurish. If the logo has text, it can take some time for a designer to sort through the various font types and combinations. It is critical that the font be legible when scaled down. A custom font for your logo will help distinguish the brand.
Logos provide a creative means of advertising your business or service and should stand the test of time.
Athens Web Design Studio, LLC specializes in web designs for small businesses, organizations, individuals and non-profits.
Giving clients the best website possible at the best possible price!
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