Monday, April 21, 2014

How to Choose a Website Designer

A website designer will assist you in creating a website that is visually appealing and structurally functional. Think of the designer as the project manager for your website.

In searching for a designer, it is important that you do your research. Look at a number of different websites they have designed. Find out if those websites are designed to function on both a desktop computer and mobile device such as a smart phone or pad. Determine if you like the style of their designs.

Outline your goals for your website. You want a site that will reflect you, your business and your brand in a positive manner.

Ask if your designer has a planning worksheet that will help both of you through the designing stage of the site.

Marketing a website through search engine optimization [SEO] is very important. It doesn't do much good to have a beautiful website if no one can find it. Ask your designer if they can assist you with SEO.

Discuss the designers fees and the estimated cost for your website. Keep in mind they may not be able to give you a good estimate until you can provide them with the content and features you want for your website. Prices vary greatly among designers. When talking with a designer, ask if they can provide you with a proposal outlining what services they will provide.

Find out how you will be billed. Will you be invoiced monthly or when the job is completed? Pay attention to your budget.

Get references from current and recent clients to find out how well they worked with the designer. It is important that you have someone who has good project management skills, good communication skills, and the ability to meet deadlines.

Some designers will maintain a site after the initial design. Check with your designer and find out how much they charge or if it is something you can do yourself.

Ask your designer if they will provide you with instructions on updating your website. You will need to be assured you will be able to edit the website easily.

Work with your designer in coming up with a deadline. Keep in mind that text/images need to be sent to the designer in a timely manner. Delaying sending these materials can significantly postpone launching a website.

By doing your due diligence, you can find a designer that can do the work for you, is willing to listen to your goals, and creates a site that reflects a positive impression of your business.


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